CEO & Head of Creative StrategyAlec founded Splendid in 2004 to build a communications agency that creates value for brands in the real world. His previous roles included head of global consumer practice at strategic research consultancy Datamonitor, and head of brands division at Slice, a music and entertainment PR specialist. Alec is a family man and former DJ who has suffered from a life-long vinyl addiction.

MD & Head of Client PartnershipsNiki joined Splendid in 2005 with a background of food and drink PR and now leads the team to deliver best practice across the business and highest quality work for clients. Niki’s work is a clear reflection of her personal life with good food and drink being a keen passion. Apart from her husband the other big love of her life is her dog, Quila, for whom she searches out dog friendly pubs, restaurants and hotels across the country.

CFO In his native Australia, Damon’s first finance role was in the motor industry. Since then, he has gained experience in a multitude of industries ranging from independents to FTSE listed, before settling into lead finance and operations roles within communications and ultimately joining Splendid in 2021. Damon still longs for the warm weather and looks forward to soaking up the great outdoors whenever possible.

Creative Strategy DirectorAlex leads the Splendid digital team, drawing on years of experience building creative social and digital communications campaigns for a range of household brands, across FMCG, financial services, tech, gaming and retail. Hailing from the sandy shores of the Isle of Wight, he is one of the (many) resident Splendid DJs, living off a heady mix of records, rhythms, coffee and coastline.

Head of WellbeingJane was our Finance Director for almost a decade before migrating into this unique new role, where she can combine her love of Splendid with her passion for wellbeing.

A registered therapist, Jane uses a combination of the Human Givens approach to emotional health and the Insights Discovery personality profiling methodology to help raise emotional intelligence across the business, and to ensure that balance and wellness are at the heart of everyone’s working life. Jane also teaches meditative movement, breathing and relaxation sessions, and runs ecstatic dance events in her local community.