CEO & Head of Creative StrategyAlec founded Splendid in 2004 to build a communications agency that creates value for brands in the real world. His previous roles included head of global consumer practice at strategic research consultancy Datamonitor, and head of brands division at Slice, a music and entertainment PR specialist. Alec is a family man and former DJ who has suffered from a life-long vinyl addiction.

MD & Head of Client PartnershipsNiki joined Splendid in 2005 with a background of food and drink PR and now leads the team to deliver best practice across the business and highest quality work for clients. Niki’s work is a clear reflection of her personal life with good food and drink being a keen passion. Apart from her husband the other big love of her life is her dog, Quila, for whom she searches out dog friendly pubs, restaurants and hotels across the country.

Finance DirectorHaving started her finance career at Unilever, Jane has spent 20 years nurturing independent communications agencies, starting with Wilson Harvey. In 2004, after its merger she was promoted to the Loewy Group board, overseeing 14 agencies. She then opted for a more hands-on role at digital agency Steak, before joining Splendid in 2012. Jane feels privileged to work among people who share her love of great numbers & great music.

Creative DirectorFrank has been making words and pictures shine for nearly 20 years for agencies including Glue, AKQA, Razorfish, OgilvyOne and Lida. Away from Splendid he promotes long-running warehouse night Low Life and its festival spin-off, as well as bearded DJ forum DJhistory.com. Frank's backstory is in magazine publishing and music journalism and he has a stack of well-loved books to his name.

Creative Strategy DirectorAlex leads the Splendid digital team, drawing on years of experience building creative social and digital communications campaigns for a range of household brands, across FMCG, financial services, tech, gaming and retail. Hailing from the sandy shores of the Isle of Wight, he is one of the (many) resident Splendid DJs, living off a heady mix of records, rhythms, coffee and coastline.