WALLACE & GROMIT gRAVY BOAT • BISTO

To amplify the ‘’cracking’’ partnership between Bisto and the iconic British animated duo, Wallace & Gromit, we raised awareness for its on-pack promotion by announcing that the brand is offering gravy lovers the chance to win hundreds of prizes when picking up one of its Bisto Favourites Gravy Granules, including three sparkling blue diamond worth approximately £1,500.

To drive further talkability, we launched a real-life ‘Gravy Boat’ restaurant floating in the heart of Paddington offering a bookable ‘eat, meet and greet’ experience open to the public. Giving a nod to the iconic final scene from Oscar® nominated movie, “Vengeance Most Fowl”, the two much-loved brands were brought together in a full canal boat takeover and tucked into a Bisto-infused cocktail and three course dinner.

The two phases of the campaign secured 91 pieces of coverage with a reach of 42.5m. 100% of the coverage featured at least one key message and we generated a reach of 8.7m across earned social posts with a combined OTS of 581m.