People-first Research Methodology
At Splendid we go straight to the heart of the equation. We know that behavioural data only makes sense if you can put it into a cultural context, and that creative intuition needs a tangible insight to validate it.
The only way to see the full picture is to combine elements of both. So we treat qualitative and quantitative research as tools to reach our real goal… ATTITUDE
To find out more about how we can help your brand discover key nuances around your target audience and the attitudes that unite them.